Transform the future with trusted analysis, solutions, and insight for financial services brands

A new generation of empowered customers, disruptive technology, converging industries, and increased competition are transforming the financial services industry like never before. To compete, many institutions realize they need to do more than just keep up. They are striving to lead the way.

At Kantar, we have a rich history of trust and an unwavering commitment to our clients, empowering them to transform and grow at scale and speed, while meeting the growing expectations of the customer of the future.

Our global team of business strategists, research professionals and industry leaders bring fresh thinking and sector knowledge across banking, capital markets, insurance, and wealth management. We help transform what a brand can be, and what people can do, to build long-term value for our financial services clients. 

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We work with brands defining the financial services category:

  • 9 of the 10 largest banks
  • 6 of the 10 largest global banks
  • 15 of the top 20 credit card issuers
  • All 4 credit card networks
  • 7 of the top 10 asset managers
  • 6 of the top 10 US P&C insurers
  • 6 of the top 10 US life insurers and 10 of the top 15 global life insurers
  • 4 of the top 5 brokerage firms

Our experts support these
brands with:

  • Brand guidance and strategy
  • Advertising, media, and PR
  • Innovation
  • Analytics
  • Customer experience management
  • Audience measurement
  • Sustainability consulting
  • Futures consulting
  • Thought leadership for publication
Featured content

Financial Services

Future Ready: Financial services

The entire concept of money is changing. The last few years have seen new macro changes to the market, in which people are left questioning the meanings of wealth as you age and the impacts of the coming Great Wealth Transfer, as well as consumers and retail investors having access to information and advice to fully own their financial life. View this 15-minute discussion to hear our Financial Services Industry Expert, Lindsey Dickman, explore what finance companies will need to thrive in an era of continuous change.

Watch on-demand

Financial services

The macroeconomy of opportunity

As brands shape up for the year ahead, three things stand out: volatility, meaning macro instability; variability, meaning market disparities, and viability, meaning economic prospects.

Kantar Knowledge Lead, J. Walker Smith, discusses why whether in good times or bad, brands must be in the business of adding value, never subtracting. In the macroeconomy to come. This is more important than ever.

Read the article  

Financial Services
Future Ready: Financial services
Helping financial services brands prepare for the trends of tomorrow.
Read the booklet
Discover how we can help grow your brand

At Kantar, we have a rich history of trust and an unwavering commitment to our clients, empowering them to transform and grow at scale and speed, while meeting the growing expectations of the customer of the future.

Brands need to be imagining and rethinking what their role is in consumers' lives. Kantar is uniquely position to help you:

  • Deliver better customer experiences
  • Manage your brand to achieve commercial success
  • Innovate to grow

Discover more and how we can help!