Kantar executive joins ARF Board of Trustees with a proven track record of innovative thinking, expertise and commitment to excellence within the Research Industry.
New York, NY, November 13, 2024: Today, the Advertising Research Foundation (ARF) announced the appointment of Anita Watkins to its Board of Trustees. Watkins is the Chief Solution Leader for Kantar North America’s Innovation, Creative and Qualitative practices focused on powering future-forward techniques to accelerate growth for clients, including the importance of using qualitative insights in early-stage campaign development to maximize creative effectiveness and increase contribution to brand performance.
Watkins’ role on the ARF Board, alongside other trustees, will lead research that enhances the marketing and advertising industry through creating best practices, new measurement techniques, and guidance in navigating market challenges such as AI and sustainability.
“We are thrilled to have Anita join our esteemed Board of Trustees,” said Scott McDonald, CEO and President of the ARF, “Anita is an incredible force for brand growth, and will be an indispensable partner in spearheading next frontier for ARF Members and driving the marketing industry forward. I can’t wait to see what she does in the role and her impact in shaping our research agendas in 2025.”
“While our environment has never been more fragmented, AI advancements are changing how the industry uses, views and validates research, creating new opportunities for all of us” stated Watkins. “I am honored to be working the ARF Board of Trustees to help elevate ROI for marketers across North America and continue to set industry standards that promote transparency and growth.”
Watkins is a recognized industry expert having recently served as the Board Chair on the Advisory Board for Michigan State University’s Master of Science in Marketing Research Analytics Program (2022-2024) and is now serving on University of Dayton’s School of Business Advisory Council. Watkins serves as an esteemed judge for the Tony Cowling Foundation Market Research Industry Innovation Award and is also recognized as an Accredited Professional Development Specialist for the Market Research Society in London. For more information about how Anita advances measurement through her work at Kantar, click here.
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About Kantar
Kantar is the world's leading marketing data and analytics business, providing indispensable insights to the world’s top companies. Combining meaningful attitudinal and behavioral data with deep expertise and advanced analytics, Kantar helps clients understand what has happened, why it has happened, and how to shape the strategies that drive their future success. For more information, please contact press@kantar.com