Beverages Usage Panel

Understand how, when, where and why consumers are consuming beverages, to make good marketing decisions.

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Overview

Only if you understand how your product is used will you truly understand how to market to consumers. Our unique usage occasion-based panel tracks over 3 million records: every snack, beverage and meal consumed in and out of home, 52 weeks a year.

Key features

Deep insights and occasion detail

Understand the context and the needs that drive consumer decisions. Get granular data to make strategic decisions.

30+ years of experience and expertise

Consumption occasions collected continuously allow us to uncover changes on behavior.

Full "share of stomach" data for each occasion

Uncover insights about your competitive set and identify new territories to expand category and brand consumption.