It’s been six months since Canada legalized recreational cannabis. To mark this anniversary, we shine a spotlight on not just who the Canadian cannabis consumer is but also why they consume, how they purchase, and what trade-offs they make. To get to the root of these questions, we conducted a study with Leafly, the world’s largest cannabis information resource. Via the Leafly platform, we surveyed 2,000 cannabis consumers across North America to understand the integrated role cannabis plays in their daily lives. Read through select highlights from our Canadian Spotlight.
Why are Canadians Consuming Cannabis?
The study revealed that 74% of Canadian respondents use cannabis across the spectrum of sick-care and self-care.
How are Canadians Purchasing Cannabis?
Current buying habits offer a glimpse into the pre-legalization and post-legalization mindset of the known cannabis consumer.
What Substitutions are Canadians Making?
Cannabis consumers are increasingly turning to cannabis as part of their health and wellness routine.
Note: The 2019 Cannabis Consumer Survey
The Leafly study surveyed 2,000 known cannabis consumers across Canada and the U.S., to understand the retail implications and the environments of product acquisition. Respondents self-reported individual patterns of consumption and purchasing behaviors. Current buying habits by country offer a glimpse into the pre-legalization and post-legalization mindset of the known cannabis consumer.