Customer Analytics

Maximize customer value by blending cutting-edge analytics, deep human understanding, and powerful technology.
Customer analytics image
How we help you
01

Better understand customers

Use our transactional, behavioral, and attitudinal data to understand motivations and make meaningful connections.
02

Deliver targeted and relevant customer communications

Apply cutting edge analytics techniques to personalize communications, for superior engagement and retention.
03

Measure success and impact

Measure customer responses to marketing tactics to assess which activities are generating higher satisfaction and ROI.
04

Apply analytics to customer experience

Understand the drivers of good customer experience, and demonstrate the value on business outcomes.
Featured solutions
Apply cutting edge analytics techniques to personalize communications, for superior engagement and retention rates.
Networked transactional, behavioural and attitudinal data to help you understand motivations and become more meaningful.
Measure customer responses to marketing engagement and retention strategies, and assess which tactics generate higher satisfaction and return on investment.
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The Forrester Wave™: Customer Analytics Service Providers, Q3 2021

Kantar debuts as a Strong Performer in an evaluation of the most significant customer analytics service providers
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