Audience Measurement Technology

Learn who is watching and the origin of the content or advertising, with data from over 120,000 connected devices daily.

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Overview

Our technology captures viewing across all screens by integrating people meters (measuring TV sets) and Router Meters (tracking home network traffic). With over 70,000 people meters and 23,000 router meters in markets worldwide, Kantar can provide a complete picture of media consumption.

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Key features

Integrated technology

Capture viewing across all screens from TV sets and routers, with second-by-second granularity.

World-leading content detection

Our proprietary technologies are used by other measurement companies and endorsed by trade bodies like SMPTE.

Secure cloud solutions for processing and storage

Our Atria cloud provides a data-centric system architecture ensuring flexibility, resilience, and data security.

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