Representative Audience Panels
Overview
Opportunities to source data directly from connected devices are expanding, but it’s not the devices watching content or ads. It’s people. Our panels deliver deep and actionable insight into the totality of viewing… and are mapping the future of the media ecosystem and are the focal point for our technology development.
Get true people-based measurement – trusted, privacy-compliant, and used by the industry to make the most informed decisions about real-world behavior.
Key features
People-based measurement
Get deep and actionable insight into the totality of viewing.
Privacy compliant
Calibrate and unify data sets from different platforms to establish reach and frequency and target demographics.
Trusted
We manage and process viewing data from over 48,000 panel homes across the world, providing vital media data each day.