Our PackEvaluate suite helps you identify winning designs and optimize new and redesigned packaging.
The screening module helps you test and optimize your packs quickly and cost effectively. Get results quickly with Kantar Marketplace, the automated research platform for marketers who want to test, learn and move faster.
The more in-depth validation module captures the consumers’ whole experience with behavioral and implicit metrics and pioneering virtual reality to replicate the instore and ecommerce environments. It provides an accurate understanding of pack engagement and the impact it will have on sales.
It answers the following questions:
- Which new pack or redesign will stand out?
- Which pack formats will work best in a new market or commerce channel?
- How can I optimize a new pack, or refresh an existing one to grow my portfolio?
- How will my pack perform in a real-life context?
- How can I make my packaging more attractive?
