Agencies and their brand clients are increasingly challenged to connect with consumers and achieve campaign effectiveness. The shift could be due to media landscape fragmentation, economic uncertainty, growing demands on consumer attention, and even strategic and tactical gaps between an agency’s creative and media groups. If brands hope to connect with consumers effectively, they must align creative and media to build the meaningful difference that predisposes consumers to a brand and drives growth.
Marketing Dive recently hosted a webinar featuring Kantar's Kerry Benson, SVP, Creative Strategy, and Nicole Jones, Chief Media Commercial Lead, to explore why consumers are predisposed to certain brands based on an ad’s media placement and creative execution.
Watch the webinar “Better Together: Aligning Creative and Media for Maximum Campaign Effectiveness” to learn about the advertising industry's challenges and how a shared insights framework is critical to delivering effective campaigns from end to end.