Future Proof: The power of innovation in driving brand growth

Why loving your job, investing in people and having a clear brief are the first things you must do to unlock new thinking.
09 March 2023
Brands podcast
Get in touch

Join Dr. Nicki Morley as she sits down with Shafik Saba, Global Lead for Front-End Innovation at Haleon, to discuss the power of innovation in driving growth in this new episode of Future Proof. Shafik shares his philosophy on innovation through design thinking, brand centricity, and building from strong foundations.

Discover the key to sustainable growth through innovation isn’t all about ideation and learn why loving your job, investing in people and having a clear brief are the first things you must do to unlock new thinking.

Listen on Spotify

Listen on Apple Podcasts


Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.

Get in touch
Related solutions
Futures Thinking provides a wide-angle view of the marketplace, helping you reimagine possibilities and unlock growth.
Unlock new product and service innovation opportunities from the start to drive incremental growth for your business.
Connected innovation
OUTSTANDING INNOVATION Awards 2024
Revealing the most innovative brands worldwide - and how they find New Space.
Read more