Breakthrough Insights brings you Kantar’s expert point of view on six key themes in commerce to help you tackle today’s — and tomorrow’s — most pressing decisions.
Kantar is at the forefront of dissecting the 2024 retail evolution, guided by six pivotal themes. In this latest release of Breakthrough Insights, our seasoned professionals delve into these themes to equip you with the tools to navigate change, leverage technology, and emphasize both value and eco-consciousness. This is your roadmap to securing a leading position in the ever-evolving retail environment.
Six Key Retail Themes of 2024
- Planning on uncertainty: Eliminating short-term growth barriers while remaining focused on long-term strategies for success.
- Shifting power dynamics: Why tracking demographic upheaval, innovative models, and the rise of challenger brands and private label matters.
- Striking a balance: Achieving the perfect balance between escalating business costs and profit pressures versus future-focused investment and digital transformation.
- Value as a virtue: Why delivering shopper convenience, experience, and purpose while aligning with personal values will create lasting shopper connections.
- Digital revolution: How acerbating retail digitalization calls for new ways to meet demands for seamless shopping experiences.
- Sustainable pledges: Assessing whether we can deliver on sustainability pledges while remaining price competitive as investment priorities constantly evolve.
This dynamic collection of work takes the reader from near-term, highly tactical, and executional scenarios to more forward-looking, strategic scenario-planning frameworks aimed at maximizing organizational agility and preparing your company to excel.