PoweRanking® 2025: The Relevance Reset

PoweRanking 2025
Jeff Maloy
Jeff Maloy

VP Retail, Sales, and Shopper Practice

Rohan Mazumdar
Rohan Mazumdar

VP, Consulting Retail, Kantar

Article

The new mandate for 2026 is Relevance earned through enhanced precision, more distinctive propositions, and emerging operating models that turn efficiency into growth.

Kantar’s PoweRanking® report is the industry’s leading assessment of best-in-class manufacturers and retailers. In an annual survey, companies are ranked on a range of factors, from strategic metrics to business fundamentals, capturing input from a number of key industry leaders.

This year's report found that in a year defined by market fluctuation and growth challenges, “relevance” is key to joint retailer and manufacturer growth.

Now in its 29th year, the Kantar PoweRanking® reflects the perspectives of hundreds of leading retailers and manufacturers. The 2025 study marks a pivotal moment for the industry, as “value” has become table stakes and the focus shifts to winning shopper relevance through precision, innovation, and technology.

View the executive summary to understand how to win the relevance battle and learn strategic imperatives for 2026 and beyond.

For a copy of the full 2025 PoweRanking® report, please contact:

Jeff.Maloy@kantar.com

Rohan.Mazumdar@kantar.com

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