We hope you enjoyed your Spotify Wrapped 2024! Whether your music taste leans toward Taylor Swift, Bad Bunny, Drake, or something entirely unique, we hope it left you feeling inspired and excited to discover even more amazing music in 2025.
But do you know what’s even more inspiring? Your Sustainable Futures Wrapped 2024! Check out our top-performing podcast episodes from the past year and get inspired by guests who are driving sustainable transformation in the marketing industry and beyond.
Inclusion was the vibe in 2024
The release of Kantar's Brand Inclusion Index in July sparked important conversations about inclusive representation and innovation in advertising. Ready to level up your inclusivity game? Listen to the episodes below and explore our Brand Inclusion Index 2024 page for more insights!
1 Inclusion and equity in product innovation, with Google
In this episode, Valeria Piaggio, Kantar’s Global Head of DEI, is joined by Annie Jean-Baptiste, Founder and Director of Product Inclusion and Equity at Google along with Nate Guild, Product Strategy & Operations Lead at Google for Product Inclusion. Listen to how Google, the world’s most inclusive brand, embeds inclusion and equity into every aspect of their product innovation, planning, and marketing by centering the most marginalized voices at every phase of the process.
2 How to connect with the LGBTQIA+ community to create queer joy, determination and representation
Listen to a thought-provoking conversation between Roxy Bourdillon, the editor-in-chief of DIVA magazine; Leigh Kelly Andrews, Inclusion and Diversity Manager at Kantar; and our Global Head of Diversity, Equity and Inclusion, Valeria Piaggio. If you haven’t heard of it before, DIVA magazine publishes personal stories, funny opinion pieces and urgent investigations to create an inclusive space for lesbian women to feel heard and understood.
3 Building brand loyalty with neurodivergent consumers: featuring Understood
Kantar’s Brand Inclusion Index found that neurodiverse individuals experienced the most discrimination out of all underrepresented groups. Delve into the topic of neurodiversity with Kantar’s Global Head of DEI, Valeria Piaggio and Nathan Friedman, Co-President and Chief Marketing Officer at Understood
Circularity and innovation were making waves in 2024!
We were thrilled to bring our expertise in circular marketing to life, collaborating with industry entrepreneurs and intrapreneurs to explore how circularity can drive both profits and positive impact. Tune into the episodes to explore these exciting conversations and download the Marketing Playbook for a Circular Economy created in partnership with the Ellen MacArthur Foundation to discover our circularity framework for marketers.
1 A conversation with Ellen McArthur Foundation: Our planet is not linear, it’s circular – marketing is the same
Listen to the final instalment in the Sustainable Futures Sustainable Marketing 2030 series: the fifth lever of change is Radical Innovation, which marketers voted the most important lever in the Circular Marketing & Growth Framework. In this episode our host Jonathan Hall interviews Neda Hashemi from the Ellen MacArthur Foundation and Emily Simons, Innovation Lead in Kantar’s global Sustainable Transformation Practice.
2 Yes, you can fight climate change and look fashionable at the same time
Why are consumers’ sustainability perceptions of the fashion industry so low? How can brands implement impactful sustainable change to close consumers’ value-action gap? Listen to our new Sustainable Futures episode where Jonathan Hall talks to Andrew Saxton, Business Unit Director, and Olivia Kelly, Fashion Client Manager from our Worldpanel division, to uncover the complex relationship the fashion world has with sustainability.
3 Building a plastic free world with Notpla
In our next episode of Sustainable Futures Jonathan interviews Pierre-Yves Paslier, co-Founder of Notpla, and Emily Hill, Kantar’s Sustainable Innovation Lead. The episode explores the role plastic plays in our everyday lives at great cost to our health and the environment. Notpla uses seaweed, a bio-based solution, to produce 100% plastic free packaging which is sourced to global brands such as Just Eat. Learn about why consumers care so deeply about this topic with insights from our Sustainability Sector Index.
Leading the Change: How Sustainability is Redefining Brand Value
Finally, episodes on sustainability leadership are thriving! Redefining value in the workplace to prioritize long-term business health, consumer trust, and positive reputation is 🔥. These changes are turning brands into the ultimate chart-toppers with consumers, if you haven't seen it already download our Sustainable Marketing 2030 report to learn more.
1 How can we advance climate action on boards? A conversation with the Climate Governance Initiative
In this Sustainable Futures episode, we explore Kantar’s partnership with the Climate Governance Initiative, a global organization that mobilizes board directors to act on climate. Listen to our host Jonathan Hall interview Alexandra Bolton OBE, Director of the Climate Governance Initiative, Vicky Moffatt, CEO of Chapter Zero and Kantar’s Sustainable Innovation Lead, Emily Hill. Learn about how the Initiative has leveraged Kantar’s sustainability and human insight expertise to design their Global Impact Study across 20 countries, interviewing 440 board directors to understand their perspectives on the climate challenge.
2 Redefining value with Rewired Earth: A tipping point for systemic change
In this new episode of Sustainable Futures, Jonathan Hall is joined by Rupert Pearce - co-founder of Rewired Earth - and Jack Young from Kantar’s Sustainable Transformation Practice for the third instalment in our mini-series based around Kantar’s Sustainable Marketing 2030 study in collaboration with WFA. Learn about the critical importance of redefining value beyond solely profit to include people and planet, and why this is a central lever for change in the Circular Marketing framework that lies at the heart of Sustainable Marketing 2030.
3 Can marketing lead the way to sustainable growth?
Currently, $43 trillion in assets under management is dedicated to ESG purposes. The question is, how much of this is going towards solving social and environmental problems? In our next episode of Sustainable Futures, Jonathan Hall is joined by Rajeev Peshawaria, CEO of Stewardship Asia, and Jeremy Schwartz, Chair of Kantar's Sustainable Transformation Practice, who has held a plethora of leadership roles at The Body Shop, Sainsbury's, and Pandora to name a few. Hear about Rajeev’s framework for better leadership, which involves four key concepts: interdependence, long-term view, ownership mentality, and creative resilience.