Consumer Landscape

Fully understand consumer and shopper drivers to develop successful marketing actions.

01

Make decisions based on facts

The full details of every purchase and usage occasion are recorded instead of relying on memory, for unrivalled depth.

02

Beyond purchase and usage, we complete the picture with opinions, attitudes and media exposure.

03

Any change in behaviour from one period to the next is picked up and explained.

04

Use bespoke questionnaires to quantify opportunities and infer the drivers of sales.

Featured solutions

Connect what people think and how they choose products, with our best-in-class purchase data.

A shopper based segmentation which segments people based both on how they shop and what their attitudes are.