Top Dutch brands have this year outgrown the general economy – proving once again, that strong brands matter.
Over the past year, Dutch brands have had to contend with inflation, energy shortages and the war in Ukraine. And yet, the total value of the top 30 most valuable Dutch brands has increased by 10%, to reach almost $80 billion.
Highlights from this latest report, which is based on the opinions of more than 52,000 people, about 930 unique brands across 69 categories reveal:
- Booking.com is the most valuable Dutch brand, soaring in value by 40% to $16bn
- Heineken is in second place, with a brand value of $13.3bn, followed by ING at No.3
- Action (No.7; $3.2bn) is the highest-rising brand for the second year, up 41%
- The recently launched telecom player, Odido, enters the ranking at No.12
- 24 of the Dutch Top 30 brands have above-average Demand Power - the ‘want it’ factor - that predisposes consumers to choose a particular brand in the marketplace.
Download the Kantar BrandZ Most Valuable Dutch Brands 2024 report below and explore how top Dutch brands built powerful connections.
