Kantar Talks 2020 is a free, unique digital event bringing brands, agencies and experts together to share inspiration and practical advice on the biggest challenge facing brands today: Resilience and Recovery.
No brand is too big, or too well known, to fail in the current climate. As consumers re-evaluate brand choices and household budgets fall, entirely new behaviours are emerging. Understanding these changes to how people think, feel, shop, share, vote and view – and acting on them quickly – is fundamental for survival.
The plant featured on this page, Welwitschia mirablilis, is a prime example of resilience, living for over a thousand years and adapting to be able to survive on a drop of water a year. Brands can also learn to nurture resilience. Join Kantar Talks to learn from some of the world’s most resilient brands (and our experts) on how to power your recovery by seizing emerging opportunities in the new world.
With 20+ sessions across two mornings and 3 virtual stages, you will be able to create your own agenda based on what interests you most. Read on for a taste of what's coming... including the reveal of the BrandZ Top 75 Most Valuable UK Brands.
Book your sessions now!
Stage 1: Build resilience
Sessions will include:
– The reveal of this year’s BrandZ UK Top 75 Most Valuable Brands.
– A panel conversation discussing how to turn disruption to your advantage with brand leaders including Elaine Rodrigo, RB.
– Karen Blackett OBE, WPP, on the race narrative and how to leverage the power of brands for a new future.
Stage 2: Supercharge your recovery
Sessions will include:
– Sherri Chambers, TikTok, on how marketers can quickly and effectively maximise the opportunities that TikTok presents.
– Mark Evers, TFL on the need to understand changing behaviour more rapidly to fuel recovery.
Stage 3: Brave new world
Sessions will include:
– Kantar’s J. Walker Smith discussing the growing demand for value-added brands and how you can capture this potential.
– Felipe Thomaz from Oxford University Saïd Business School on using AI to predict sustainability trends & behaviours.
Confirmed speakers include...
Alex Mahon
CEO, Channel 4
Sherri Chambers
Global Head of Brand Strategy, TikTok for Business
Karen Blackett OBE
Country Manager, WPP
Justine Roberts MBE
CEO & Founder/Owner, Mumsnet & Gransnet
Elaine Rodrigo
Chief Strategy & Insight Officer, RB
James Watt
CEO/Captain, BrewDog
Susan O'Brien
CMO, JUST EAT
Mark Evers
Chief Customer Officer at Transport for London
June Sarpong
Director, Creative Diversity, BBC
Zaid Al-Qassab
CMO, Channel 4
Jessica Myers
Brand and Marketing Director, Metro Bank
Mie-Leng Wong
Head of Global Brands, Cadbury
Sue Todd
CEO, Magnetic Media
Ashley Anzie
Senior Continuous Insights Manager, Kraft Heinz
Felipe Thomaz
Associate Professor of Marketing, Saïd Business School
Sophie Devonshire
CEO, The Marketing Society
Sue Naughton
Global Insights & Analytics lead for Sustainability & Wellbeing, Mondelez
David Baxter
Head of Consumer Insight, Edrington
Chris Soo
VP, Media Planning, Essence
Zoë Ruffels
Global Head, Consumer & Business Insights & Analytics, GSK
Greg Hamilton
Head of Service Advocacy, Nationwide
Craig Inglis
Chairman of The Marketing Society and former Customer Director at The John Lewis Partnership