Measuring Customer Outcomes

Measure customer responses to marketing engagement and retention strategies, and assess which tactics generate higher satisfaction and return on investment.

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Overview

Are your initiatives making your customers satisfied and having a positive impact on your business? Analytical tools, ranging from quick-turn campaign reporting and smart alerts to AI-based campaign measurement and customer experience analytics, will help your organisation to quantify the impact of your customer marketing initiatives.

Key features

Success of campaigns and promotions

Connect campaigns with sales and digital footfall to analyse the return on investment of customer marketing actions.

Customer experience analytics

Understand the drivers and root causes of CX initiatives and demonstrate the value on business outcomes.