AI-powered concept testing
ConceptEvaluate AI
Predict in-market performance for early innovation concepts.
Starting from $5,500Learn moreIdea screening
Quickly shortlist and develop high-potential ideas with IdeaEvaluate.
Available as an automated self-serve or serviced solution.
Identify the ideas that resonate.
Ideas are everywhere, but not all ideas are genuine opportunities. Screen them rapidly and at scale using a market research platform that provides high quality, cost-effective insights in as few as 6 hours. Make faster, more confident decisions about which ideas to proceed with and which to discard.
Test multiple media types, including images, gifs and text. Ideal for screening early-stage new product and service ideas, as well as names, claims, logos, social media posts and promotions.
Fine-tune your ideas so you can get to market faster.
Compress innovation timelines by identifying the best ideas early on. Be more iterative throughout the process using rich, validated feedback from your target consumer.
Intuitive analytics dashboards provide actionable insights into the performance of each idea. Uncover insights that will help you develop and further optimise your concepts. Make the most of your budget and resources.
Make confident decisions about the ideas best fit for your brand.
Don’t just stop at a surface-level understanding of what people claim to like. Learn from both people’s explicit responses to your ideas, as well as their intuitive preferences, so you walk away with a deeper understanding that is closer to the reality of consumer decision-making.
Plus, understand how well your ideas fit your brand positioning with an optional brand equity module. Brand metrics show the potential of each idea to drive meaningful difference, helping you prioritise ideas and refine communications.
Innovate confidently with more agile idea screening
Remarkably fast
An automated idea screening process turns around high-quality, cost-effective insights in as few as 6 hours.
Proven methods
Explore consumer response to your ideas through a rigorously validated approach that considers both implicit and explicit responses.
Flexible and scalable
Screen a variety of idea types, then digest the findings with user-friendly analytics dashboards that help you zero in on the most promising ideas.
Expert support
Your Kantar team will support you during the project, so you can quickly zero in on crucial insights and move forward with confidence.
Choose a service level that meets your needs
Self-serve
- Set up and launch your own idea screening on demand, with no survey programming expertise required
- View your results in the Kantar Marketplace dashboard as soon as your survey has finished
- Download a PowerPoint snapshot of your key measures so you can easily share your findings
OR
Serviced by Kantar
- Your Kantar team will work with you to understand your objectives, then set up and launch the survey for you
- View your results in the Kantar Marketplace dashboard as soon as your survey has finished
- Download a PowerPoint snapshot of your key measures so you can easily share your findings
- Get a human-to-human readout of the results and a written summary of the evaluation
Innovation that drives brand growth
Pricing and availability
Serviced by Kantar
Pricing
Factors that may impact final price include:
The number of features included in the test (will affect sample size and length of interview)
68 markets
Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mauritius, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Vietnam