Kantar Marketplace

Get insights at the speed of business; high quality sample, validated solutions, self-serve surveys and expert consulting.

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Overview

Our online platform, Kantar Marketplace, brings the most comprehensive consumer insight and expertise together in one place. Get quick access to existing insights from across the Kantar network and direct, cost effective access to expert solutions and quick self-serve surveys, so you can make better, faster decisions.

Key features

Proven approaches

Get quick access to Kantar’s validated advertising, media and innovation solutions trusted by over 8000 clients.

Unprecedented reach

Access our network of 88 million permission-based respondents in 50 countries, enhanced with 4,800+ profiling attributes.

Expert consultancy

Our solutions are underpinned by expertise from Kantar’s global network, with consultancy and serviced options available.

Benefits

Access Kantar’s validated research solutions, and quickly test your ads, concepts or optimize campaign effectiveness.

Link: Test and optimize your TV, digital, outdoor, print or point-of-sale advertising in as few as six hours with Link, the world’s leading pre-testing solution.

Ad Now: Measure and evolve in-market performance of advertising campaigns. Understand the impact of your ad and how well it is building your brand.

eValuate: Identify and optimize new concepts to improve your innovation success rate in as few as 24 hours.

Context Lab: Understand the brand impact of your digital content in context - from digital ads to influencer and native content.

Brand Lift Insights: Optimize the brand impact of your digital advertising campaigns in-flight by knowing which elements drive performance.