Experienced marketers know how important it is to have confidence in their media plan and its effectiveness. Yet understanding campaign effectiveness is more challenging now due to the plethora of channels, KPIs and approaches.  

Despite interest in marketing mix modelling nearly tripling since 2021 in response, our recent research shows that most marketers still don’t have confidence in measuring short and long-term effectiveness across media channels. This event aims to change that.  

By joining this invitation-only masterclass, you will...

  • Learn what a best-in-class measurement framework looks like
  • Get answers to all your marketing effectiveness questions
  • Discuss practical strategies for measuring effectiveness
  • Network with other marketing leaders

Spaces for this breakfast event are limited. Register now to
secure your place. 

8.30AM - 10.30AM | Tuesday 22nd October
Hosted in person at Kantar's London Headquarters

Register for From Theory to ROI