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10 Charts to Make You a More Effective Marketer

Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points.

6.5b

Blueprint for Brand Growth

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.

4.3m

Kantar BrandZ

Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.

Creative and Effective ads generate more than four times as much profit

5.5%

Creative Effectiveness

You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels. Find out how we can help now. 

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Collecting billions of insights on how consumers think and act every single year
150m Conversations with real people every year
2b+ Insights collected
20k Brands ranked in Kantar BrandZ
300k Ads tested

BRANDZ SHOWCASE

Kantar CEA 24

Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.

OUR SOLUTIONS

Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.

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KANTAR MARKETPLACE

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Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.