IGNITE your brand growth
IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.
Register your interest for the next IGNITE
Taking place on Wednesday 19th March 2025, this invitation-only, exclusive event is designed for senior leaders who want to learn what truly drives brand growth–and how to do it.
Headlined by Rory Sutherland, IGNITE features 121 interviews with the UK’s hottest brands, hands-on leadership workshops and closed-door networking with pioneering thinkers.
If you already have a Kantar representative, please reach out to them to confirm your slot.
IGNITE October 2024
Our latest IGNITE event featured Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.
IGNITE October 2023
Find out why Mark Ritson swears by differentiation as a branding necessity and get access to golden marketing advice from Mark, Octopus Energy Group and VCCP. Don’t miss our latest Kantar BrandZ UK results and discover what this means for your business’ growth.
IGNITE 2022
The inaugural IGNITE event where we revealed groundbreaking new research on brand value creation with the Oxford Saïd Business School. We also unveiled the 2022 Kantar BrandZ UK results and heard from marketing experts at Yorkshire Tea, Fever-Tree, Cadbury, The Marketing Society and Marketing Week.
IGNITE March 2024
Hear from Guinness, Cadbury, Oatly, Electrolux and Kraft Heinz on how they have leveraged distinctive assets, established uniqueness and practised fearlessness to become a true breakthrough brand. Plus, discover why brands should look to the margins for new innovative spaces to grow in.
IGNITE April 2023
How can brands build price power, sustain and even improve performance, all whilst being challenged by a cost-of-living and recessionary climate? Delve into insight-powered seminars from Les Binet and the smartest minds at Kantar, as well as talks packed with real-life examples from marketing leaders at Johnnie Walker, VCCP, Virgin Media O2 and TSB Bank.
Mark Ritson
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Les Binet
Group Head of Effectiveness
adam&eveDDB
Bina Edwards
UK Head of Sales
Liquid Death
Russell Parsons
Editor in Chief
Marketing Week
Helen Edwards
Marketing Week Columnist , Adjunct Associate Professor of Marketing at London Business School
John Schoolcraft
CCO
Oatly
Simon Valcarcel
Marketing Director
Virgin Media O2
Clare Phillips
Head of Marketing
YouTube
Adele Jolliffe
Head of Brand Consultants
Kantar
Lynne Deason
Head of Creative Excellence
Kantar
Nicki Morley
Head of Behavioural Science and Innovation
Kantar
Dom Boyd
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Anna Macdonald
Guinness Marketing Director
Diageo
Annabelle Cordelli
SVP Brand & Marketing
Virgin Atlantic
Sophie Devonshire
CEO
The Marketing Society
Ian Whittaker
Twice City AM Analyst of the year
Liberty Sky Advisors
Gemma Flanigan
Marketing Director Cadbury
Mondelez
Laurence Green
Director of Effectiveness
IPA
Chris Lindsley
Global Insight & Analytics Director
Reckitt
Camille Denis
International Strategy & Insights Director
Kraft Heinz
Jodie Gillary
Head of Client Impact
Kantar
Thomas Prosser
Head of Qualitative
Kantar
Martin Guerrieria
Head of Kantar BrandZ
Kantar
Pallavi Kheria
Head of Data Strategy and Customer Analytics
Kantar
IGNITE was born in September 2022 with the goal of giving pioneering brands exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands.
"All the content today makes me know that Kantar is 100% who we need to be with"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
"Really leans into what I'm trying to land with the business around brand"
"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"
Kantar IGNITE is designed to equip marketers and insight professionals to succeed by building brands, better. Our IGNITE Un:locked 2024 report distils key elements from our October 2024 sessions into practical takeaways to ignite your brand growth.
Download the report for a shortcut to the most valuable insights from our latest IGNITE event, including vital brand growth lessons from Mark Ritson, and marketing leaders at YouTube, Virgin Atlantic, Virgin Media O2, Reckitt, Liquid Death, TikTok, the IPA and more. Read it, debate it and – most importantly – act on it.
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