Agenda
Time | Title | Speakers | Related Inspiration |
---|---|---|---|
10:45 | Welcome to IGNITE | Marie Ridgley, Kantar UK Managing Director | Download |
The unbanky bank: How smart brand strategy step-changes business | Richard Warren (Nationwide), Lynne Deason (Kantar), Lindsay Gorton-Lee (Kantar) |
Download | |
New brand building frontiers: Creator-lead effectiveness | Bianca Cioti (Desperados), Dom Boyd (Kantar), Simon Atherley (Kantar) |
Download | |
Using partnerships to disrupt | Meredith Smith (Kantar), Naureen Mohammed (Pinterest), Javier Camino (Diageo), Paolo Lorenzoni (Tinder) |
Download | |
The secret to communicating with modern audiences | Jamie Laing, Dan Fanshawe (Kantar) | Download | |
12:45 | Lunch | ||
14:00 | Putting native AI into practice | Darren Hardman (Microsoft), Elaine Rodrigo (Reckitt), Marie Ridgley (Kantar), Thomas Prosser (Kantar) |
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This isn't just a turnaround, it's an M&S turnaround | Andrew Hill (M&S), Robbie Black (M&S), Russell Parsons (Marketing Week) |
Download | |
Timeless heritage and Timely disruption: The Balancing Act for British Brands | Jodie Gillary (Kantar) | Download | |
The BrandZ Awards | Jodie Gillary (Kantar), Martin Guerreria (Kantar) | Download | |
Wrapup | Marie Ridgley, Kantar UK Managing Director | ||
16:00 | Happy Hour |