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The secret to communicating with modern audiences

Jamie Laing - Entrepreneur, BBC presenter and Co-Founder of Candy Kittens
Dan Fanshawe - Kantar

Discover hard-won lessons from Jamie Laing, entrepreneur and BBC presenter, about what it takes to build a disruptor brand and win over modern audiences.

New brand building frontiers: Creator-lead effectiveness

Bianca Cioti - Desperados
Dom Boyd - Kantar
Simon Atherley - Kantar

Join us as we uncover NEW learnings from Cannes Lions Gold winner Desperados on the power of taking a creator-first approach to brand building.

Putting native AI into practice

Darren Hardman - Microsoft
Elaine Rodrigo - Reckitt
Marie Ridgley - Kantar
Thomas Prosser - Kantar

Join Kantar, Microsoft and Reckitt for a candid conversation that lifts the lid on the new world of AI-infused insight.

Timeless heritage and timely disruption: The Balancing Act for British Brands

Jodie Gillary - Kantar

As the latest BrandZ UK ranking is released, we explore the growth story and challenges for British brands and why we are behind the global pace.

Building brand magnetism: How audacious strategy fuelled success for Nationwide

Richard Warren - Nationwide
Lindsay Gorton-Lee - Kantar
Lynne Deason - Kantar

Nationwide crushed conventions and flipped the script, transforming it from tame to bold, human, and hilariously effective. In this session, discover the strategies behind how the "Unbank" disrupted the competition to gain share in their record year.

Using partnerships to disrupt

Javier Camino - Diageo
Naureen Mohammed - Pinterest
Paolo Lorenzoni - Tinder
Meredith Smith - Kantar

Brands partnering together promises the potential of deep consumer understanding and a stronger competitive edge. But what does good look like? Join Diageo, Pinterest and Tinder as they share learnings from the frontlines of successful brand partnerships.

This isn't just a turnaround, it's an M&S turnaround

Andrew Hill - M&S
Robbie Black - M&S
Russell Parsons - Marketing Week

Moderated by Marketing Week's Russell Parsons, get the inside story on what M&S did differently to become an award-winning brand and Kantar BrandZ's 2024 Brand of the Year.