As George Parker said, the only people who are interested in advertising are the people who work in advertising, but how do you create advertising that works for the audience it was created to engage and delivers business results?

Download this brochure to get inspiration from ‘The Works ’*. Showcasing 11 of the UK’s most inspirationally effective ads covering a wide range of strategic challenges and media platforms, including Facebook and YouTube.

Creativity remains one of the strongest of all commercial weapons available to marketers. Yet our evidence shows most brand owners don’t unlock its transformative brand power. The Works provides a powerful Haynes manual for brand teams showing what work connects most strongly with the people that really matter – the public, not industry folk - and more importantly, why.

Dom Boyd, Managing Director UK Insights, Kantar


We know creativity and relevance drive trust and favourability. What’s great about The Works is the analysis of how effective advertising achieves this, from what makes the brand memorable to what produces a positive emotional response. They’re essential reading for every marketer looking to build a brand.”

Phil Smith, Director General, ISBA

Get in touch to find out how we can help you create advertising that works for the audience it was created to engage and delivers business results. 


*This content is the result of an ongoing partnership between Marketing Week, the Advertising Association and Kantar, called The Works. Featuring a different context each month, the partnership celebrates advertising that works, it engages the audience it was created for and delivers results. The content has been reproduced here with permission from Russell Parsons, Chief Editor of Marketing Week. Look out for the next edition of The Works in Marketing Week.