Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Our thinking
How McDonald’s can beef up its growth strategy
How McDonald’s can beef up its growth strategy
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Inflation makes pricing even more important for new products
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The future is hybrid: combining survey and AI in creative testing to maximise effectiveness
Latest articles
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Can AI really decode creative effectiveness?
Marketers are rightly demanding comprehensive validation before adopting AI-based creative effectiveness measurement at scale. So what does best-in-class validation look like, and what are the pitfalls to avoid?
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Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
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What makes or breaks a product launch?
Post-launch research reveals the “why” behind performance, empowering marketers to pivot strategically and unlock lasting growth.
How McDonald’s can beef up its growth strategy
How McDonald’s can beef up its growth strategy
Kantar BrandSnapshot uncovers how McDonald’s can harness affordability, innovation, and brand power to fuel its next big leap forward.

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