Advertising, Media & Communication Analytics

Optimise the ROI of marketing by supporting the right markets, categories, channels and assets.

01

Set the right strategic priorities

Allocate marketing investments to optimise commercial outcomes across brands and geographies.

02

Optimise your marketing mix for incremental sales outcomes and sustained demand building.

03

Prioritise media tactics, creative assets and audiences to optimise individual campaigns and campaign types.

Featured solutions

Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.

Get a full assessment of marketing effectiveness on brand building and long-term sales.