Inspiración
El consumidor colombiano evoluciona: Es más estratégico, omnicanal y consciente
19 JUN. 2025
Creative and Effective ads generate more than four times as much profit
X4New Evidence
Heineken’s winning campaign Cheers to all in 2021 was a great example of this. It addressed gender-related drinks stereotypes in a way that was light-hearted rather than preachy or self-righteous, and for that reason was loved by viewers.
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.