Innovation and Product Development

Drive incremental growth by finding new spaces. Create Meaningful Different new products and services with fast, reliable insights

Build, identify and launch innovations that not only drive new product sales but also build long-term brand equity. Kantar provides a cohesive portfolio of solutions that help brands create Meaningfully Different innovations. Address real consumer tensions through an iterative, agile learn-test-learn approach - amplified by technology and extensive consumer data.

Identify new spaces for incremental growth

How can you futureproof your new product pipeline and understand market landscape for whitespace opportunities?

Whether you’re looking to better differentiate your brand or to expand it into new spaces, Kantar Matrix helps you unlock incremental growth by providing actionable insights on unmet needs with high level of granularity.

Screen early innovation ideas

Which innovation ideas show the most potential? 

Get to market faster with a more confident understanding of which innovation will success, driving Meaningful Difference for your Brand. IdeaEvaluate on Kantar Marketplace helps you identify the ideas that resonate and quickly shortlist winning ideas at scale, so you know which to develop further for your product development journey. 

Key Features

Proven framework

Explore consumer response to your ideas with a trusted approach that benefits from both explicit and implicit feedback, using Type 1 Fast Association and Type 2 Cognitive Association

Fast and flexible

Work quickly and iteratively, with results in as few as 6 hours via an easy-to-use dashboard that helps you interpret your findings.

Globally supported

Identify the most crucial insights with support from local Kantar experts who can help guide you forward.

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Predict in-market performance

How can you anticipate which early innovation concepts are likely to succeed?

Iteratively sense check more concepts quickly without losing granularity, so you can move into in-depth testing with greater confidence. ConceptEvaluate AI provides feedback on more concepts earlier on in the development process, allowing for greater exploration and opening up new growth opportunities.

Key metrics: Predictive Trial, Predictive Uniqueness and Predictive Relevance.

Prioritise and optimise the strongest concepts

How can you optimise innovation concepts to best position for success?
Accelerate concept development with valuable what appeals to consumers and will drive incremental growth. ConceptEvaluate on Kantar Marketplace provides rapid consumer feedback prioritise and refine innovations to help you build your brand.

Key Features

Trusted approach

Develop winning concepts using a validated approach proven to improve innovation success rates by up to 50%.

Powerful insights at speed

Benefit from the speed of automated concept testing that turns around high-quality, cost-effective learnings in as few as 24 hours through an intuitive dashboard.

Flexible servicing

Choose self-serve or get additional service and tap into guidance from Kantar’s global expert network.

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Optimise packaging designs to drive brand success

Which package design will resonate most with consumers?

Win at point of sale by delivering the desired brand experience through packaging. Get actionable insights using PackEvaluate on Kantar Marketplace to see how the pack helps differentiate your brand. Pack screening and testing solutions help you identify your strongest packaging early and deep dive to finetune designs. Reduce pack development timelines by screening up to 24 packs rapidly and test up to 6 packs in a competitive context.

Key Features

Built for speed

Identify the strongest designs and optimise your existing packs quickly and cost-effectively, so you can get to market faster.

Global reach

Test pack formats across new markets or commerce channels to be sure you move ahead with the strongest designs.

Proven outcomes

Understand how your pack will perform in a real-life context.

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Unlock success beyond launch

Go beyond basic launch tracking to uncover the “why” behind your product launch performance.

LaunchEvaluate delivers fast, actionable insights, empowering you to make quick course corrections and optimise your launch for lasting commercial impact.

Create, optimise, and launch superior products

What changes do I need to make prior to new product launch?
Go to market with products that meet consumer needs and positively impact your brand. With in-context consumer feedback, ProductEvaluate assesses emotional, functional and sensorial performance so brands can learn from trusted insights to create, optimise and launch superior products.

What influences customers’ purchasing decisions?

Optimise and capture the maximum value for your brand. ChoiceEvaluate helps you understand the perceived value of products and services by quantifying the pricing power of a new or existing offering. Simulating choices on the customer level, ChoiceEvaluate allows you to predict individual switching behaviour.

Find future growth spaces with the power of consumer search data

How can you discover hidden opportunities for innovation that truly meet consumer needs?

TrendEvaluate taps into the latest insights within digital search data, uncovering consumer interests and intentions, so you can navigate shifting expectations with clarity. Whether you’re revitalising a stagnant product line or seeking emerging trends, TrendEvaluate delivers expertly-curated, tech-powered insights to identify evolving needs and capitalise on untapped opportunities for meaningful innovations.

Decode your innovation's impact

Is your new launch adding revenue to your brand, the category and retail partners. Or is it just selling at the expense of other products? With our understanding of shopping behaviour we can evaluate the success and incrementality of your new product launches.