Audience Measurement Technology
Learn who is watching and the origin of the content or advertising, with data from over 120,000 connected devices daily.
Overview
Our technology captures viewing across all screens by integrating people meters (measuring TV sets) and Router Meters (tracking home network traffic). With over 70,000 people meters and 23,000 router meters in markets worldwide, Kantar can provide a complete picture of media consumption.
Key features
Integrated technology
Capture viewing across all screens from TV sets and routers, with second-by-second granularity.
World-leading content detection
Our proprietary technologies are used by other measurement companies and endorsed by trade bodies like SMPTE.
Secure cloud solutions for processing and storage
Our Atria cloud provides a data-centric system architecture ensuring flexibility, resilience, and data security.
Related solutions
High-quality, consented panels for people-based audience measurement solutions.
Get increased precision and enhance your own data with a scaled approach to audience measurement.