Last week, Kantar went live with its biggest and most ambitious event, Kantar Talks 2020. This was a free, unique digital event bringing brands, agencies and experts together to share inspiration and practical advice on the biggest challenge facing brands today: Resilience and Recovery.
90% of global business leaders expect consumer behaviour to change (Kantar Compass Study 2020). In these uncertain times, as consumers re-evaluate brand choices and household budgets fall, entirely new behaviours are emerging. Brands need to think fast and act even faster. Understanding these changes to how people think, feel, shop, share, vote and view is fundamental for survival.
The two-day event hosted 24 riveting sessions of industry debate and discussion on three stages simultaneously, attracting over 4,000 brands and businesses. In order to do a deep dive into understanding the challenging climate of today, the sessions were centred around three themes, providing holistic guidance to build resilience every step of the way towards recovery:
- Build resilience: Find out how to achieve brand resilience and hear from brands who are turning the tide to deliver greater returns and accelerate their business recovery.
- Supercharge your recovery: Future-focused advice on how to survive and flourish.
- Prepare for the brave new world: Discover what is next for brands in the post-pandemic world.
Highlights
BrandZ UK Top 75
The value of the BrandZ Top 75 UK brands has dropped 13% in the last 12 months. Forecasts using the current rate of decline indicate that the BrandZ Global Top 100 will contain no UK brands by 2023. This session delivered an urgent call to action for UK brands and launched our BrandZ Top 75 UK Brands ranking for 2020.
A winning purpose
91% of over performing businesses believe that their culture is focused on a shared vision and everything they do is linked to a clear purpose. This session shared insights on how purpose has evolved, and how we need to evolve, to make a positive impact on our organisation, consumer and world.
The value of good intentions: Unlocking growth through sustainable behaviour
Responsibility is now 300% more important than a decade ago in driving corporate reputation. Using Kantar’s proprietary behaviour change model and our interactive never-before-seen Moments of Change game, we explored how to drive behaviour change and unlock growth.
Special guests
Along with presenting a broad range of topics with a wealth of data, the events also boasted an impressive line-up of clients and special guests to give us valuable insight. The panel sessions included:
- James Watt (BrewDog), Elaine Rodrigo (Reckitt Benckiser) and Ollie Lloyd (Hearst) helped us take lemons and make lemonade from disruption by understanding what it takes to pivot amid constraint.
- Karen Blackett OBE (WPP), June Sarpong OBE (BBC) and David Lammy (MP, British Labour Party) discussed how companies must take responsibility in changing their participation and narrative around race and ethnicity.
- Justine Roberts CBE (Mumsnet & Gransnet) and Alex Mahon (Channel 4) discussed the impact of COVID-19 on women’s role in society.
Empower your brand with relevant insights to understand how your consumer is changing and drive growth in these turbulent times. All these inspiring and data-driven sessions are still available to watch on demand here.
