Category Management and Virtual Store Solutions
Delivering Category Management at Scale

Through applying dynamic incrementality principles, our modular technology platform and category advisory services help CPG teams improve category and sales performance across SKUs, retailers and channels. Our virtual stores enable CPG firms and retailers to flawlessly present and validate concepts.
- We currently manage over >$600 billion per year in category assortment planning for 50 leading CPG firms
- The solution combines retail and shopper insights, predictive analytics and virtual reality into one easy to use productivity environment.
- Our agile technology model is data agnostic and highly responsive so category teams can quickly pivot to meet near term challenges while building long-term plans. The harmonisation of multiple data sources provides dynamic, unbiased category insights which highlight the SKUs holding the most unique incremental value to consumers. This allows category teams to work closely with their retail partners to identify above-trend sales growth opportunities