Research Services and Survey Solutions
Get trusted answers from consumers everywhere

Comprehensive consumer research is a must-have for data-driven business decisions, but sometimes you just need data – and a bit of extra help.
Get answers from the people who matter most to your brand in a way that works for you with an experienced and flexible research partner. We become an extension of your team, saving you time and money, delivering data that you can rely on.
Home to the world’s most trusted panel network for consumer insights, we offer a range of customisable research services and survey solutions designed to provide marketing research support when, where, and how you need it most.
The Profiles team at Kantar delivers dependable answers from people everywhere.
Best global reach.
We are your one-stop-shop for trusted survey panellists worldwide, with programmatic access to over 170m people across 100 markets.Most dependable data.
We protect the integrity of your data so you don’t have to with our comprehensive, AI-enabled, end-to-end data quality solutions.Highly qualified support.
We deliver tailor made solutions to provide expertise and support when and where you need it with our dedicated project teams.Leaders in research.
We are the industry leader in survey research, from panel management and engagement to survey design and fieldwork best practices.Our Solutions
Execute ad hoc and longitudinal surveys with expert support
We understand that custom research is just that – designed specifically for your brand and business objectives. Our skilled project teams provide comprehensive support throughout every stage of the process, including survey design consultation, programming, fieldwork management, data processing, dashboard creation and reporting. We support simple to complex surveys so you can maximise your time and budget: take the services you need and leave what you don’t.
Launch surveys quickly and easily to your target audience
Execute surveys quickly and easily using Profiles’ Accelerated Answers, our agile platform for custom data collection. Build surveys from scratch or using your brand’s templates, select your audience, launch your surveys and see results in real-time.Save time and money with shared surveys
Get affordable answers in as little as 2 days by adding your questions to one of Kantar’s many Global Omnibus Surveys. Our shared surveys are managed by dedicated project teams and are sourced using our Premium Panels – delivering unmatched value: quality of data, quality of service, affordability, and speed.
Deepen your audience understanding and see more ROI
Make your data work harder for you and break down data silos. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.
Reach consumers globally
Find all your global sample needs in one place using the most reliable panel source. Our dedicated project teams are best-in-class at building and blending robust samples to fulfil hard to reach quotas and ensure data consistency. Decades of fieldwork experience allows us to seamlessly send our panel to surveys built on any platform.
Quality is fundamental. Not discretional
Qubed AI is our proprietary technology that is designed and trained to stop the panel fraud we see today and tomorrow and improve respondent quality. This next-gen tech uses advanced AI and machine learning to identify fraudulent activity within milliseconds – protecting the integrity of your data and the million-dollar business decisions you make with it.
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