About Kantar
Intelligence for Brand Growth
Brands are worth more than ever, if you have the right intelligence.
As people use technology for new ways of searching, choosing and buying, one thing still sets organisations apart: their brand.
At Kantar, we deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by the Kantar Intelligence Engine: our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform, and the team of global brand experts that bring this all together.
We don't just help clients understand what's happened, we tell them why and how they can shape the future
20k
People
90
Markets
100m
Respondents
2bn
Data profiles
What we do
We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth.
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We believe that everyone is unique, and will only be truly successful when they can bring their whole selves to work.
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