Strategic Intelligence
The strongest organisations will always be set apart by the strength of their brand.
We work with marketers to craft powerful growth strategies that lead to commercial success, rooted in our proprietary knowledge of consumers and brands.
Find out more about our Strategic Intelligence solutions
Brand growth strategies that connect to enterprise value.
In a world of multiplying signals, faster decisions, short-term pressure and constant uncertainty, having the right strategic intelligence has never mattered more.
At Kantar, we’ve always understood the power of brand. We help brands unlock sustainable, long-term growth by combining human and cultural signals with the expertise of global brand experts, backed by validated, proven frameworks.
Strategies that drive brand growth and value creation.
At Kantar Consulting, we understand the complexity of anticipating demand, optimising portfolios, and using foresight to uncover new opportunities for brand growth.
For decades, leading brands have trusted us to turn intelligence into impact – unlocking long‑term value creation through our data, IP, advanced analytics, and global expertise.
Quintessentially human.
At Kantar, we believe that to be quintessentially human is to see beyond the signals, to see and feel the human story behind the data. In a world shaped by algorithms and automation, we stay grounded in empathy, curiosity, and understanding.
Technology may accelerate what we do, but it’s our humanity that gives it meaning. Because brands aren’t built by machines – they’re built by people, for people. Kantar’s qualitative practice helps you grow your brand with meaning, difference, and authenticity.
Strategic intelligence to move brands from ESG to Equity
Make confident sustainability decisions that drive brand value, competitive advantage and growth.
Our Sustainable Transformation Practice provides strategic intelligence to help brands understand where sustainability creates risk, where it unlocks opportunity, and how it can be used to build stronger brands.
Our approach connects sustainability directly to brand equity, audience adoption, innovation choices and communications effectiveness, helping leaders prioritise action and make better decisions across markets and categories.
Built on large‑scale consumer evidence and grounded in Kantar’s Blueprint for Brand Growth, our intelligence helps brands ensure sustainability signals are credible to people and trusted in increasingly AI‑driven decision environments.
In 2025 alone, we worked with more than 1,200 brands globally, supporting sustainability decisions that resonate with consumers and drive brand growth.
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Case studies
