Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Our thinking
How McDonald’s can beef up its growth strategy
How McDonald’s can beef up its growth strategy
Person wearing futuristic glasses
The future is hybrid: combining survey and AI in creative testing to maximise effectiveness
AI-powered concept testing
How AI-powered concept testing can help you predict in-market performance
Latest articles
Astronaut helmet reflections
What makes or breaks a product launch?
Post-launch research reveals the “why” behind performance, empowering marketers to pivot strategically and unlock lasting growth.
How McDonald’s can beef up its growth strategy
How McDonald’s can beef up its growth strategy
Kantar BrandSnapshot uncovers how McDonald’s can harness affordability, innovation, and brand power to fuel its next big leap forward.
Real beauty real impact
Real beauty, real impact: Dove’s 20-year glow-up
A permanent fixture in the Kantar BrandZ UK Most Valuable Brands ranking, Dove continues to shine at the No.9 spot this year, with a brand value nearing $6.5 billion.
Creative tagging
Creative excellence at scale: AI-led acceleration with a human touch
AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.

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Marketplace

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