Future Proof: How has COVID-19 challenged media agencies?

MediaCom CEO Nick Lawson tells us how the global pandemic is altering the media landscape, and the challenges the industry is facing.
24 August 2020
working from home ducks in a row
jane
Jane
Ostler

EVP Global Thought Leadership, Kantar

Get in touch

When we last spoke to Nick Lawson in Cannes in 2019, the media world looked quite different. In this conversation, recorded in July after Nick’s appointment as Global CEO of MediaCom, he tells Kantar’s Jane Ostler the most common client questions that have been asked during the coronavirus outbreak, and how they are being answered. They discuss the media trends that have been or will be accelerated, the need for more dynamic creative messaging, and the renewed focus on proving marketing ROI. They also talk about how media channels have weathered the COVID-19 storm, changing media usage patterns, and how agency employees are coping with working from home.

With so much change in the last 20 years, notwithstanding the current economic crisis, what are the main challenges to marketers, and how can they work better with agencies to achieve increasingly complex goals? 

Listen on Apple Podcasts

Listen on Spotify

Listen on Acast

If you enjoyed this episode, please subscribe, and leave a rating and a review.

Notes

Future Proof is the marketing podcast from Saïd Business School, Oxford University, and Kantar.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

Get in touch