When your focus is on quality
Your data should be delivered with consistency, accuracy, accountability – all at speed and powered by technology.
While many suppliers claim they deliver "quality data", we prove it with our industry-leading formula.
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Our Quality Formula
170m+ people
Quality data requires reaching a representative group of your customers and the people who matter most to your brand. We have the biggest and best source of real people who are who they say they are.
170m+ people | 100+ markets | 7m+ owned panellists | ~45m people registered for data connectivity and ad exposure measurement
170m+ people | 100+ markets | 7m+ owned panellists | ~45m people registered for data connectivity and ad exposure measurement
23% higher survey completion rates
Quality data requires engaged panellists who provide truthful answers. Our survey completion rates are 23% higher than the industry average, and our NPS scores are 70 points higher than the overall panel industry. Why?
Data science teams | Machine learning capabilities | Survey design expertise | Award-winning survey programming tools
Data science teams | Machine learning capabilities | Survey design expertise | Award-winning survey programming tools
Preventing 4x more fraud
Quality data requires real people who are who they say they are. We prevent 4x more fraud than anyone else with our 10+ proprietary tools and techniques.
Our proprietary anti-fraud algorithm uses a multitude of checks and machine learning to score people on:
Location | Diligence | Duplication | Demographics
Our proprietary anti-fraud algorithm uses a multitude of checks and machine learning to score people on:
Location | Diligence | Duplication | Demographics
Trusted by more than 2,000 brands
With solutions powered by advanced technology, data science and award-winning expertise - you can trust the reliability and stability of your data. We deliver quality data in a way that works for you.
Do it yourself | Do it together with us | Let us do it for you
Do it yourself | Do it together with us | Let us do it for you