Alongside our own programme, we’re working with a select group of partners to host a small number of focused sessions in the Kantar Apartment. Each session is built around one clear idea, combining Kantar insights with partner expertise to help brands make better decisions, faster.
Explore Kantar’s full programme at Cannes Lions 2026.
Monday 22nd 6:30 PM
Kantar Discovery Suite, 20 Rue de Serbes
Innovation Fuels Creativity. It’s Time to Reinvent the Engine
Cannes celebrates creativity. 76% of that creativity is sparked by innovative products. Today, the best innovation happens where humans and AI work together, and it goes far beyond LLMs.
Kantar & Quilt.AI invite you to explore a new model: AI trained in anthropology, powered by Kantar’s Meaningful Difference frameworks to create innovation that truly drives brand growth.
Tuesday 23rd 10:00 AM
Kantar Content Studio , 13 Rue de Serbes
Socialising finds a way - the behavioural signals that guide us
A panel discussion with Diageo, Pinterest and Chelsea F.C. Where we will cover the future of socialising and how consumer behaviour is shining the light on a new equation for socialising. During this session we will be discussing the following three tensions socialising faces with our panel:
Affordability vs belonging
Stability vs reinvention
Intervention & mediation
Panel: Tom Lees, Director, Kantar Consulting Javier Camino, Future and Culture Global Planning Director, Diageo Giulia Mazzia, Commercial Director, Chelsea Women's F.C Cody McKim, Head of CPG, Pinterest
Wednesday 24th 8:30 AM
Kantar Content Studio , 13 Rue de Serbes
Healthy portrayals of masculinity
What evidence do brands need to push for more diverse, healthy portrayals of masculinity in their work? What data is required, and how would they measure positive impact?
The Oxford Future of Marketing Initiative will lead this invitation-only discussion with industry leads whose brands sit at the forefront of the conversation. Insights will help shape a larger summit at Oxford University’s Saïd Business School later this year.
Thursday 25th 12:00 PM
Kantar Content Studio , 13 Rue de Serbes
Workshop | Inclusive AI in Action: Activating the UA Playbook
Hosted by Kantar at their Content Studio, this hands-on workshop will unpack the Unstereotype Alliance’s Inclusive AI Playbook, showing how the principles work in practice. Through real-world case studies, participants will explore how leading brands are already using GenAI more inclusively, from curating representative data, to crafting intentional prompts, to maintaining human oversight over AI-generated creative. This interactive session is an opportunity to move from inspiration to application and is designed for marketers, creatives, and brand leaders. Attendees will leave with tools and techniques they can take back to their teams immediately.