Kantar Group, a leading, the world’s leading marketing data and analytics company based in London, and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm with $67 billion of capital under management.
Kantar Media operates in over 60 markets, is uniquely positioned to shape the measurement ecosystem with a broad portfolio of solutions that spans audience measurement and data analytics as well as media planning and validation. The contemplated deal will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
The transaction’s purchase price of approximately $1 billion is anticipated to be primarily paid in cash, along with certain non-cash consideration, including separation-related investments by H.I.G. Capital, and an earn-out.
Subject to the usual legal and regulatory requirements and completion of information and consultation processes with employee representatives where necessary, the proposed transaction is expected to close later this year.