Retail

It's crucial to understand what shoppers really do: what they buy and consume, where, when, why, and how often. Through our research and our consumer panels,we identify the retailers, people, occasions, categories and trends that will generate sustainable growth for the future, to help you find and take the right opportunities.

Finding growth in a changing world means exploring category boundaries and new ways of working with retail partners and ecosystems. When shoppers have shifted, you need to find ways to go with them. Growth could be found with new target groups or additional consumption occasions. You also need to optimise your product assortment, manage promotions carefully, and maximise the return on your in-store merchandising investment.

Retailers are facing major disruption. With new store formats and retail models, new skills and ways of thinking are required. We help brands and retailers navigate this changing landscape.