Hospitality, Leisure & Travel

The first step for a successful strategy is to understand the underlying market trends, to help you anticipate future demand. Where are the growing opportunities, and in which market segments? Among what types of customers? And how can they be influenced?

Once customers make their choice, the service needs to match (and exceed) their expectations to ensure they engage with your business long-term. To deliver the right experiences for every customer, Kantar’s experts on Consumer Experience (CX) can help you define the right strategies, identify the main pain points to be addressed, and work with your team to ensure that the entire organisation embeds these CX strategies.

Communication is a key element of the marketing mix for brands operating in the hospitality and travel. From creating engaging pieces of communication, to traditional and new media plans that deliver the maximum return on investment, getting in touch with customers through all available touchpoints in the right way is crucial. Are you ready to make your advertising budget work harder?