Finance

We know people want an emotional payoff as well as financial products. They want to feel more in control, smarter, and more confident when it comes to money. Moreover, customers are forming their view of what a good experience looks like from every industry, not just financial services. Are you providing a joined-up, helpful and human experience to your customers?

As with other sectors, customers are seeking out better, more human, connections, and brands with a purpose – a purpose that goes beyond statements and actually manifests in the experience customers have with the brand. Kantar can help your brand to discover its true purpose, and live it.

We know that financial brands don't always strike the right chord with target segments, whether through the products and services they offer, or the way they communicate. Is your innovation pipeline helping you to unlock new growth opportunities? And is your advertising and communications hitting the mark?