Media

Every media plan should start with clear objectives. With our help you can identify unique audiences based on demographics, brand use, attitudes and media behaviour, and then build out a plan and budget to match. We can also assess creative to ensure it will deliver the results you want, testing it in different contexts.

Changing commercial models and innovative new formats make managing complex cross-media campaigns hard enough, but social media silos and "walled gardens" give you additional measurement challenges to overcome. At Kantar we help you measure the size of media audiences across screens and devices. We also demonstrate how your campaigns (and those of your competitors) perform in terms of reach and frequency.

It's crucial to prove, and improve, return on media investment -both in terms of short-term sales generation and longer-term returns. Get clear analysis of paid, earned and owned media coverage; determine how brand equity has been affected by audience, placement, format, frequency and creative; and see if sales have grown as a result of your campaigns.